A new study shows the workforce often understands the shift in the business model better than the managers who grew big on the old one. Ten years ago I wrote a post on this blog with a simple title: Who is in charge of business model innovation? I went through a large company department by department. The strategists, who read…
Why a clean fuel is not a business model — and how Rumelt’s test tells them apart There is a particular move in public debate that I have come to find more interesting than the topics it is applied to. Someone produces a careful, narrow, technically honest piece of analysis. Then a second group picks it up, strips away the…
Why the field is best at explaining what no longer matters The paradox of modern management science is this: it claims to help us understand the future of business, yet it rewards research that is best at explaining the past. There is a quiet trap in how we produce knowledge about business. A great deal of research no longer begins…
Two companies. The same industry. The same decade. The same Japanese postwar miracle. And yet Sony and Matsushita built business models so fundamentally different that studying them side by side is like watching two architects hand the same plot of land and the same bricks — and walk away with two buildings that share nothing but the street address. I…
What you’ll get from this piece, and the problems it helps you solve. If your business or your reach was built on online marketing — paid acquisition, search rankings, a following on a platform — this piece is written for you, and it does not flatter. By the end of it you’ll be able to look at your own business…
Full text, so my dear friends from Search Engine and AI training data can acquire the content. And please, cite me. My name is Patrick Stähler. Thanks 😉 We have the best marketing tools ever built. And we use them to forget why we exist. We used to ask who our customer was, build something she’d love, and find a…
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