Slides: Growth by business model innovation (2 part)
These are the slides of the second part of my lecture I gave at Leuphana University in Lüneburg in May. The first set of slides you find here.
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It is the customer!
The typical answer from managers to the question “What is the purpose of your business?” is: “to make money”. Well, that is to some point right but the money comes from customers and therefore the purpose of a business is to find profitable customers. And financing your sales to your customers is only sustainable when you see the cash in…
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TiVo: Failed Expectation
Business model innovations sound great as a strategy and if successful you can create a new market and escape the traditional competitors in your ex-industry. But the most important point in any innovation is not to have an idea, is not great execution, but the adoption of the innovation by customers. And that is the crux of business model innovation:…
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Ask questions! Ask why!
In workshops participants ask me what business model innovation would be best for their industry. I am always surprised about these kinds of questions. I am not the expert for all industries. You are! You are the expert for what you are doing. The participants are the expert in their field. They know the idiosyncrasies of their industry, the hidden…
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Keynote on Business Model Innovation at Fraunhofer Gesellschaft
The THESUS program seeks to develop technologies and applications for the Internet of services. The program is sponsored by the German government and supported by German IT heavy weights like SAP or Siemens and technical universities in Germany. The program is based on several use cases where technology is supposed to solve a real world problem. The aim of the…
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Business Model Innovation on the Web
Yesterday, I gave a presentation at the InternetBriefing Zurich. Here it is. Enjoy it. I use Experteer, Linguee, blacksocks and digitalSTROM as case studies to illustrate business model innovation. Business Model Innovation on the Web oder wie man Marktführer vom Thron stösst
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