It’s the business model, stupid! A wake-up call for incumbents like Daimler
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It’s the business model, stupid! A wake-up call for incumbents like Daimler

News is full of cool technologies like drones, blockchains or autonomous cars and their disruptive character. Traditional firms have switched to innovation mode and have now cool digital transformation units to use these new technologies. Everybody is happy. Great, isn’t it?Or wait? Can this really work that easy? I just had a project with a company that has set up an innovation unit to push…

The offer is only one building block to fulfill the value proposition
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The offer is only one building block to fulfill the value proposition

One of the beauties of the business model thinking is that we learn to see a business totally different if we really apply stringent thinking and dissect a business into its building blocks. And one of the most important concepts is that the value proposition is not the product. Why? It’s not the product that creates value but the value…

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Business Model Innovation and Story Telling: How to get the story right!

Framing the business model so it can be quickly but well understood by others is core. So, how do we do it? By Paul Hobcraft You have come to end of a fairly long week. You have finally finished your Business Model Canvas. Finally you have a working hypothesis of something that is going to challenge some of the existing…

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Knowing the Value within your Business Model is vital

Knowing where to start in designing a business model or simply just even trying to describe it to others can be difficult. You need to explain its value. The great advantage of explaining this through a business model canvas that looks for value constantly does help. This a guest post by Paul Hobcraft, an Agility Innovation Specialist. fluidminds approach to exploring…

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It’s not the price, stupid. It is the value (proposition)

Concentrate less on the product and more on the value you create for your customers. The customers care for the value proposition and how you fulfill it. And of course, the product is important but all other building blocks help to fulfill the value proposition as well.

Leaving blanks blank: The art of accepting blanks on the canvas
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Leaving blanks blank: The art of accepting blanks on the canvas

Recently, I spent time at the most international and diverse university of Germany, the Jacobs University in Bremen with Prof. Steven Ney. I did a seminar on entrepreneurial design. The students were trained already to use the canvas and the course was great. However, their inability to leave blanks on the canvas was striking. What do I mean by this?