Great Innovation: Getting a job done

March 26th, 2009 by Patrick Stähler

Often one hears that everything is already invented and that only incremental improvements are possible. Well, tell this to Mr. Krinner. He has invented two products that just changed the way how jobs are getting done. He invented the Krinner Christmas tree stand and the ground screw.

Probably, you never heard of Mr. Krinner and his company. But if you have no problem to put up your Christmas tree straight and safely, than you probably use his tree stand. His tree stand is not high tech, it just solves the problem to erect a Christmas tree easily and with high stability.

Krinner Christmas tree stand

The second innovation by Mr. Krinner is as simple as the tree stand: The ground screw. What the heck is this? You probably have never heard of this product category before and right, Mr. Krinner invented this product category. But you know the problem Mr. Krinner solved: Fixing something in the ground.

Once he wanted to secure a garden umbrella and a windy dryer in his garden. To do so, he needed a spate to dig the hole, he had to get cement, mix concrete, cast the footing and fix the fastener in the concrete and then wait……. until the concrete is hard.

The Krinner Ground Screw: Just getting its job done

He found the traditional procedure too exhausting and wondered how he could get the job done easier. After some thoughts, trial and error he came up with the ground screw. A very simple idea. Instead of diggThe Kinner Ground Screwing a hole and then fixing the footing with concrete, you just drill a big screw into the ground. It is easy to install and easy to remove. So it is also environmental friendly.

What once started with a simple, easy and economical solution of fixing a garden umbrella, is now being used for countless applications: “from securing garden umbrellas, windy dryers and fences; to carports, flag poles and traffic signs. Solar panel systems, advertising boards and even outdoor buildings for events and expositions are quickly and easily erected and removed.”

The credo of Mr. Krinner is “to find solutions for the Consumers daily chores” and not invent products for the sake of it. He does not do classical market research. He believes that when you demonstrate your new product to a potential customer and the customer says: “Wow, unbelievable”. Well, than you have hit the right point.

Lessons-learned: Job to get done

The lesson learned from Mr. Krinner is very simple.

  • Do not ask your customers what new products they want but look which job you can solve for them in a better and more economical way.
  • Segment your market according to the jobs that people are trying to get done. Understand that job not the product category. The market for ground screws was previously a market for spates, concrete and construction workers. If you think in along these market categories you could not have found the job of fixing something in the ground.
  • And then help them to get that job done as efficient and economic as possible. Don’t create with the problem solving new problems.

(article inspired by Brand Eins Das geht: Einfach schrauben“)

10 Responses to “Great Innovation: Getting a job done”

  1. Patrick Stähler Says:

    Do you have any other examples of a company that justed solved a problem that was pretty obvious but nobody thought of before?
    Looking forward to any ideas. Just use the comment function. Thanks in advance
    Patrick

  2. Great Innovation: Renovate, don’t replace | Business Model Innovation Says:

    […] solve a problem that we all know and where the traditional way was quite cumbersome. I introduced Mr. Krinner in a last post to you. He invented the first stable Christmas tree stand and the ground screw. He just solved an […]

  3. Geschäftsidee: Probleme lösen » startwerk.ch Says:

    […] der Geschichte hat Patrick Stähler von Fluidminds.ch einige einfache Regeln […]

  4. #17 - 2009 Says:

    […] 26. April 2009 · 0 comments Im Fluss Woche 17 – 2009: Netzkritiker Andrew Keen: "Bei Twitter entsteht eine neue Elite" – SPIEGEL ONLINE – Nachrichten – Netzwelt • Missy; Suicide Girls; Girls;Fightclub; Photos • The Basics of Ethernet Cabling • ePay24 für Hofläden und Blumenfelder • Helikopter selber fliegen • Internet-Spionage: Der schnüffelnde Drache – Ausland – Politik – FAZ.NET • You Don’t Need SEO to Rank in Google – Sugarrae • Firma gründen? Corporate Design für Startups: START-ME-UP.CH • Konversionsrate verbessern – ein Modell erklärt die Zusammenhänge | Konversionsrate verbessen – konversionskraft.de • Opel macht den Insignia scharf – News Auto: Sportwagen – derbund.ch • KLARTEXTaktuell» Blogarchiv » Das Migros-Magazin • Gestalten Sie mit uns CEEkom | CEEkom • Great Innovation: Getting a job done | Business Model Innovation […]

  5. Let’s commit a thoughtcrime | Business Model Innovation Says:

    […] the first question is about the value proposition (great example here), the second is the value architecture and the third is the revenue model. Simple! So simple is the […]

  6. Business Innovation VS Design Thinking | Making Pre-travel A Breeze Says:

    […] think this aspect is rather well-demonstrated with the case of the newspaper industry and the ground screw innovation on the other pages of the blog. Lessons Learned: Jobs to get […]

  7. What business are you in? Business models as social constructs | Business Model Innovation Says:

    […] directory services is to look at the jobs or problems they solve for customers. Remember that the job-to-be-done is a core-defining element of the value proposition. Well, which job does a directory service solve […]

  8. graffiti cleaning Says:

    I totally agree. There is no need to try to invent something new yet to help people solve their problems.

  9. #17 – 2009 • abgefahren, delicious, leumund, links, sammlung, woche • Der LeuMund.ch Says:

    […] Im Fluss Woche 17 – 2009: Netzkritiker Andrew Keen: "Bei Twitter entsteht eine neue Elite" – SPIEGEL ONLINE – Nachrichten – Netzwelt • Missy; Suicide Girls; Girls;Fightclub; Photos • The Basics of Ethernet Cabling • ePay24 für Hofläden und Blumenfelder • Helikopter selber fliegen • Internet-Spionage: Der schnüffelnde Drache – Ausland – Politik – FAZ.NET • You Don’t Need SEO to Rank in Google – Sugarrae • Firma gründen? Corporate Design für Startups: START-ME-UP.CH • Konversionsrate verbessern – ein Modell erklärt die Zusammenhänge | Konversionsrate verbessen – konversionskraft.de • Opel macht den Insignia scharf – News Auto: Sportwagen – derbund.ch • KLARTEXTaktuell» Blogarchiv » Das Migros-Magazin • Gestalten Sie mit uns CEEkom | CEEkom • Great Innovation: Getting a job done | Business Model Innovation […]

  10. It’s not the price, stupid. It is the value (proposition) | Business Model Innovation Says:

    […] the product. It starts with understanding who is your customer and what job you solve. Think about Krinners Christmas tree stand and the badly solved job to put easily the Christmas tree straight […]

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