It’s the business model, stupid! A wake-up call for incumbents like Daimler
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It’s the business model, stupid! A wake-up call for incumbents like Daimler

News is full of cool technologies like drones, blockchains or autonomous cars and their disruptive character. Traditional firms have switched to innovation mode and have now cool digital transformation units to use these new technologies. Everybody is happy. Great, isn’t it?Or wait? Can this really work that easy? I just had a project with a company that has set up an innovation unit to push…

We “totally screwed up”: Values and Behaviors in Volkswagen business model

We “totally screwed up”: Values and Behaviors in Volkswagen business model

Volkswagen, the world’s second-biggest carmaker admitted that it has been dishonest with customers and regulators. It has installed a software in its cars that falsifies emissions data of its diesel cars. Unfortunately, it is a perfect example where the values promised to customers and the real behavior outright contradict. And because of the mismatch, Volkswagen is in a perfect storm….