So you need to know what your customer will love? What excites them? What moves them? This of course allows you to begin the process of designing a business model that delivers to both the customer and the business. Traditional business motivations are usually a push approach. But is this the future? Guest post by James Streeton-Cook
Right now, let’s make something better than what’s out there, something really cool and we’ll beat the competition and make a mint.
Since you are reading this post then we can assume you know better.
Current business thinking it is all about what the customer needs. So let’s pull out the Henry Ford standard about ‘faster horses’ for that one. Enough of the push!
Power of Pull – It’s a Lean Thing
Lessons from Lean Business have taught us the power of pull systems. »The core idea of lean is to maximize customer value while minimizing waste.«
When creating something new, some new value, be that a business model; product or service; or even a new industry platform – value is pulled into arrangement (not pushed) by Attractors involved.
The same thing happens in nature and as far as I know is current thinking for the formation of the universe. So with a bit of imagination, pull will also be relevant in business model innovation. It is a non-linear thing and most of everything is made up of non-linear systems. A river flows down hill. Why?
The pull in a good value proposition: 3 Types of Attractor
There are 3 types of Attractors to look for in your discovery, insight and understanding of what will excites your customer.
- Point Attractors
- Path Attractors
- Strange Attractors