|

The abundance of choice. A call for a fresh value proposition: The need for the right choice.

Ever since we have the Internet everything is abundant. So many information at your fingertip, billions of webpages, millions of articles on Wikipedia, millions of articles at Amazon and other hundred of thousands of specialized ecommerce shops with even more articles. But is more choice always better? Abundance of choice is today the norm. That is due to the Internet. A physical…