The question what a good strategy is is difficult to answer. With hindsight it is easy: A good strategy is one that works. But in foresight? Many formulated, intended strategies are plain boring, generic and not customer centric, but focused on investors. Many business model innovators on the other hand have clear strategies that are focused on customers and on…
Thinking in business models helps you in change projects, particularly in the unlearning of unwanted tacit assumptions and knowledge of the past. Forgetting what made you successful in the past is the key challenge in any change project, learning new things actually the easy part. I am currently involved in a large change project. The company involved was living in…
These are the slides of the second part of my lecture I gave at Leuphana University in Lüneburg in May. The first set of slides you find here.
The typical answer from managers to the question “What is the purpose of your business?” is: “to make money”. Well, that is to some point right but the money comes from customers and therefore the purpose of a business is to find profitable customers. And financing your sales to your customers is only sustainable when you see the cash in…
Yesterday, I gave a presentation at the InternetBriefing Zurich. Here it is. Enjoy it. I use Experteer, Linguee, blacksocks and digitalSTROM as case studies to illustrate business model innovation. Business Model Innovation on the Web oder wie man Marktführer vom Thron stösst
This video shows extremely well why companies just not need to do more of the same (MOTS) since it leads to more clutter. More clutter in features, more clutter in products, more clutter in advertising, more clutter in PR messages, more clutter of everything. In this strange world of more of everything simplicity and clarity in your business model helps…
