The Beauty of freaks: A special business model of chefs and mountain guides
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The Beauty of freaks: A special business model of chefs and mountain guides

I just had the pleasure to spend sometime with two passionate freaks and both have built a business around their uniqueness and idiosyncrasies. The idea behind this post is to inspire you to find YOUR business model for YOU. Do not copy somebody else but find something that fits YOU and YOUR unique skills.

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Architectural Innovation: Taking control of the value chain

Architectural innovations are often what customers do not see immediately but there are core of any good strategy. While in the last years we saw a trend toward concentration on core activities like marketing and branding, some companies take the opposite route. And that is good.

Brands are the icing on the business model
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Brands are the icing on the business model

How do brands and business model work together? That is a key question for successful companies because if they do not align brand and business model it will backfire, probably not in the short run but surely in the long run. Branding is a hot topic. Brands give products the magic touch. With branding regular, normal products morph into highly…

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Design Thinking revisited: A conversation with Scott Underwood

Following my blog article on Design Thinking and business model innovation, a vivid discussion about design thinking and business model thinking started. Lately, Scott Underwood joined the discussion. For over 20 years, Scott worked in the Palo Alto and San Francisco offices of IDEO, the global design and innovation firm. During the last dozen years, his role involved writing, editing, speaking,…