Posts Tagged ‘people’

Who is in charge of business model innovation?

Monday, February 15th, 2016

Business Model Innovation State of MindIn recent posts, I looked at the right boxes to think in and the process to develop an innovative business model, it is now time to look at the people who are suppose to innovate the business model in large corporations. This seems to be a simple question and in large corporation there should be a person in charge and capable of execution.

But wait.

Let’s take a look at a traditional organization, the people there and their ability to execute business model innovations.

The Strategists?

Officially, the strategy guys take the big picture view on a firm. But most of strategists are very detached from the real business and particularly customers. They talk about markets, read Gartner technology forecasts and predict the future by analyzing the past, but most of them have never met a customer in person and have never programmed or have developed a product that is later sold. Most have a background in analytics and large consulting companies.

They are very detached from business but think they know where business should be moving to.

The Marketeers?

The marketing guys unfortunately forgot that originally marketing was about the whole business with their (more…)