It’s the business model, stupid! A wake-up call for incumbents like Daimler
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It’s the business model, stupid! A wake-up call for incumbents like Daimler

News is full of cool technologies like drones, blockchains or autonomous cars and their disruptive character. Traditional firms have switched to innovation mode and have now cool digital transformation units to use these new technologies. Everybody is happy. Great, isn’t it?Or wait? Can this really work that easy? I just had a project with a company that has set up an innovation unit to push…