Slides from the course “Growth by business model innovation”
Tuesday, March 24th, 2009The slides are from my last lecture I gave at the Leuphana University in Lüneburg in Germany.
The slides are from my last lecture I gave at the Leuphana University in Lüneburg in Germany.
Amazon recently introduced the new Kindle 2, a wireless reading device for books or an e-reader. While the German publishing industry at best sees the Kindle as a new distribution channel [update: link no longer available] for its current content and some even complain about the high cost of ebooks the Americans start thinking about what new things you can do with the Kindle.
That is a typical reaction for a technology that might change the existing business model, in this case the book publishing industry. The traditional way of thinking is how does the new technology perform compared to the existing technology. And from that point of view the Kindle is not as good as the paper book. (more…)