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The strange business model of airlines

The airline business is a strange business and in desperate need for business model innovation. On the one hand, more people fly than ever to prices lower than ever. IATA, the industry body, states that the real cost of travel has fallen in the last 40 years by about 60% and the number of travelers increased tenfold. Air freight has…

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The hidden cost of Apple’s Business Model

Apple is the poster child of business model innovation. Apple has reinvented several business like music with itunes and the ipod, the telecommunication industry with its iphones and currently, the publishing/news/information industry with the ipad. But success is also associated with costs we should consider. Apple has a market capitalization of 576.79 billion USD. There are 43’400’000 search results at Google…

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Fighting for the next business model in the pets industry

I had in the last months the chance to apply business model thinking & innovation on several, very diverse industries: the airline and travel industry, the pets industry and some time ago on the media industry, particularly newspaper. In the upcoming three next posts, I will share some insights I gained from using the business model canvas on these industries….

Top 10 in 2011

Here are the Top 10s of this blog in 2011. I hope they give you some insights. More than 45.500 visits and 72.458 pages impressions were recored in 2011 (12/26/10-12/25/11) on this blog. Thank you very much!! All of you are a great motivation to me and inspiration to the field of business model innovation and business model design. I have prepared my…

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Four core questions you need to answer for any great business

Thanks to the business model canvas people are enthusiastic to build new business models and find business model innovations, but often they get lost in technocratic details. They just see building blocks but they forget the overal logic every great business needs.

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Markets vs customer driven business model design

Do you have to be market-oriented or is this again one of the buzz words that hides more than its reveals? Or should you be customer driven? Let’s take a look at the two words and concepts and see why Alex and I have chosen not the term market but customers for our canvases. I just return from a workshop…