The offer is only one building block to fulfill the value proposition
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The offer is only one building block to fulfill the value proposition

One of the beauties of the business model thinking is that we learn to see a business totally different if we really apply stringent thinking and dissect a business into its building blocks. And one of the most important concepts is that the value proposition is not the product. Why? It’s not the product that creates value but the value…

The pull in business models: 3 types of Attractors to look for
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The pull in business models: 3 types of Attractors to look for

So you need to know what your customer will love? What excites them? What moves them? This of course allows you to begin the process of designing a business model that delivers to both the customer and the business. Traditional business motivations are usually a push approach. But is this the future? Guest post by James Streeton-Cook Right now, let’s make…

Rethinking your industry logic: Cross Industry Business Model Innovation
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Rethinking your industry logic: Cross Industry Business Model Innovation

’Our industry is unique and should not be compared with other industries!’ This is a common phrase I have heard countless times throughout my consulting career. But is it true? Strangely enough the most successful companies become prosperous not by excluding comparisons, but by leveraging other industries success factors and applying them in a new context. Many other companies that innovated…

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It’s not the price, stupid. It is the value (proposition)

Concentrate less on the product and more on the value you create for your customers. The customers care for the value proposition and how you fulfill it. And of course, the product is important but all other building blocks help to fulfill the value proposition as well.

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Banking 2.0: Call for help

Ideas for unsolved or badly solved jobs in today’s banking Dear readers, this time I would like to tap to your collective and swarm intelligence. It’s a bit like open innovation but in a quick and dirty version. The challenge: boring and uninspiring banking The challenge is simple. Retail and e-Banking in the current form is quite 1.0. Most eBanking…

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The hidden cost of Apple’s Business Model

Apple is the poster child of business model innovation. Apple has reinvented several business like music with itunes and the ipod, the telecommunication industry with its iphones and currently, the publishing/news/information industry with the ipad. But success is also associated with costs we should consider. Apple has a market capitalization of 576.79 billion USD. There are 43’400’000 search results at Google…