The majority of managers still believe that their traditional business models will hold in the future. But the way we communicate is changing. You can call it Web2.0, you can call it what ever. The fact is, that things are changing. And the fact is that most business models stem from a time where we just had human beings and paper as the main medium.

And it is not just that people use the Internet to communicate. More and more devices start to communicate with each other with no website in between that a human being can see. Previously dumb devices get some intelligence and can communicate with each other.

The video is a great summary of all the chances happening. Although the video is only about convergence in the media industry, think about what the changes will mean to your business model, to the way you advertise, the way how you address your customers, to the way how your customers can exchange information between each other.